Patient Testimonials in Marketing Could Boost Conversion by 100%+

I recently read about a marketing company that performed a study on the effectiveness of testimonials in marketing. We already know that over 70% of Internet users believe online testimonials. This new study showed that sales letters that included testimonials had a 166% better conversion rate than those without. So how can you use dental [...]

Source: http://moderndentalmarketing.com/2011/05/patient-testimonials-in-marketing-could-boost-conversion-by-100/

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